Logo design for brushmaker and woodturner Lucinda Goulden.

Design of three logo variations, based on a minimalist aesthetic to complement the timeless, luxury products.

Lucinda creates handcrafted natural makeup brushes and wooden homeware, and was looking to build her brand identity ahead of being featured in BBC series Make it at Market.

Logo design for street food startup The Fire Truck, designed in collaboration with Cara Bendon Brand Consultancy.

The brand uses a repurposed vintage fire truck as a food truck. The brief for this visual identity project aimed to use this as a distinctive elements of the brand identity, with bold brand visuals printed onto the truck.

My role in this project was to create a logo, from initial concept drafts to final design, based on supplied moodboard.

Mary Quant Europe e-commerce site

Designed and built the Mary Quant Europe e-commerce site platform using Squarespace, as part of the company’s digital transformation plan in 2017. Continued managing the site over the following years until 2021, improving and evolving the UX. During this time the E-commerce website accounted for 90% of all UK business for Mary Quant.

Visual identity for Slinger, hospitality jobs app, designed in collaboration with Cara Bendon brand consultancy

Design of logo variations, app icon and app user badges.

Design of a hand lettered logo, graphic elements, flyer and business card for visual artist and circus performer Matt Mooks.

I worked with Matt to create a logo and visual theme that would work for both sides of his business. The hand lettered logo is inspired by Victorian typefaces to create a vintage circus vibe, and complemented by curved and organic graphic elements that reference the shapes of Matt’s mandala artworks.

(scroll down to see project images)

Logo for luxury honey brand Amana, designed in collaboration with Cara Bendon Brand Consultancy